Two items landed in my news feeds this week, reminding me of that old business slogan, “Build a better mousetrap …. and the people will come.”
The first was from the Huffington Post about Chobani yogurt, an official sponsor of Team USA at the 2014 Sochi Olympics. As it happens, thousands of cups of Chobani yogurt are waiting to be shipped to Sochi to feed American athletes, but the Russians have been refusing to allow the shipment because of an ongoing dairy products spat with the United States.
Even so, that didn’t stop Chobani from taking a powerful stand last week against Russia’s anti-LGBT laws, joining AT&T in its equally powerful public opposition.
Last week Chobani tweeted an image of rainbow-colored yogurt cups with the tagline “Naturally Powering Everyone.” And Chobani’s CEO, Hamdi Ulukaya,told the Associated Press on Feb. 5 that “We
Continue reading Build a better mousetrap…. Business First? Or Laws First?